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Is your email address losing you business?
15/02/2005

Your email address could be turning new customers off before they even contact you. Research by leading domain registrar Easily shows that a professional email address will inspire new customers to trust your company.

It surveyed 1500 UK consumers, asking them which email address they would most likely trust and purchase from: sales@londonplumbing.com or londonplumbing@hotmail.com.

Eighty-eight per cent felt the first one suggested a more professional and trustworthy organisation. However, companies that already have a web presence are still using generic and hard-to-remember email addresses.

Marc Hindley from new media consultants Canary Dwarf said: "Free email providers now have so many customers that memorable addresses are almost impossible to get. "Having an email address on your own domain not only looks professional, but you can take it with you from ISP to ISP. "It's also a good advert for your web site as your domain name is attached to every email you send!"

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Is your email address losing you business?